About Manual
Manual is a productized brand service operating out of Iceland, in business since 2016. A Reykjavík-based brand studio with productized identity sprints.
Like other entries in our Brand index, Manual replaces the traditional agency model with a flat-fee engagement, transparent scope, and a productized intake — making the cost predictable and the onboarding fast.
What Manual offers
Manual packages brand work into a defined offer with a published price tier. Productized brand studios package identity, naming, and design systems into fixed-fee sprints — replacing months-long agency engagements with weeks-long packaged work.
Who Manual is for
Manual fits founders and CEOs investing in brand at a pivotal moment — pre-launch, pre-fundraise, or pre-rebrand — and who want a defined sprint instead of an open-ended engagement.
Manual pricing
Manual prices its work on a custom basis. Pricing is published only on consultation, which is typical for engagement-led productized services targeting mid-market and enterprise customers.
Frequently asked questions
What does Manual do?
A Reykjavík-based brand studio with productized identity sprints. As a productized brand service, Manual sells a defined offer with a published price and a managed-service intake.
Where is Manual based?
Manual operates out of Iceland and has been in business since 2016.
How much does Manual cost?
Manual prices its engagements on a custom basis — the company publishes scope and inclusions only on consultation.
Is Manual a productized service?
Yes. Manual is listed in the Productized Startups directory because it sells its brand offering as a packaged service — with defined scope, published price tiers, and a managed-service intake — instead of a traditional agency proposal.
Who is Manual a good fit for?
Manual fits founders and CEOs investing in brand at a pivotal moment — pre-launch, pre-fundraise, or pre-rebrand — and who want a defined sprint instead of an open-ended engagement.
How is a productized brand service different from a traditional agency?
Traditional agencies sell open-ended retainers with proposals, scope creep, and hourly billing. Productized services like Manual sell a defined package at a fixed price — usually monthly — with transparent scope, async-first delivery, and predictable turnaround.
More productized brand services
Sibling listings from the Brand index — brand identity and design studios from across the Productized Startups directory.
Bolden
Productized brand sprints in 30 days — identity, system, and guidelines, shipped.
Outline
A naming and identity studio with fixed-fee packages — a cult favourite of indie founders.
Mast
A premium brand identity studio with productized engagement tiers.
&Walsh
Jessica Walsh's identity studio — productized branding packages for ambitious brands.
DesignStudio
Global brand strategy and identity studio with packaged engagement models.
Koto
A global brand studio with productized engagement packages for tech brands.